Social media shouldn’t be a side project - it’s the window into the soul of your brand.
Hi- It’s nice to meet you!
I’m Hayden. Welcome to my website.
I’m a creative content director with five years of experience in social media management. I’m passionate about translating brand stories into impactful content, helping convert followers into active members of a brand’s community.
I’ve helped brands like Bad Birdie Golf, Buck & Rider, and Wylde Salon grow their voice across social media platforms, foster online communities, and drive real results through social-first campaigns. I’ve also built a social media following of 250K+ across my own platforms through impactful and story-led content. I later leveraged my following to launch the Sportif Health Club, a wellness brand and community fitness app.
I’ve managed and grown communities across every major platform- from 250K+ on Instagram and 180K+ on TikTok to 16K on LinkedIn. For both brands and clients, I provide end-to-end social media strategy: full audits of profiles and performance, copywriting that aligns with brand voice, reputation management, and data-backed content planning. I create cross-platform cadence strategies that meet consumers where they are and help brands build real community- not just a following.