Bad birdie x jain
Bad birdie x jain
Bad Birdie partnered up with Jain Golf to give one lucky Father & kiddo the golf gift-box of their dreams.
ROLE:
SOCIAL MEDIA MANAGER
Initiated and managed collaboration outreach with Jain Golf
Built and led social media strategy for campaign and giveaway rollout
Coordinated and directed Father's Day-themed brand shoot featuring Bad Birdie employees
Hosted and managed execution of the giveaway across social platforms
Directed creative development of giveaway graphic assets and post design
SCOPE OF WORK:
TO CELEBRATE FATHER’S DAY, BAD BIRDIE TEAMED UP WITH JAIN GOLF FOR A SPECIAL INSTAGRAM GIVEAWAY DESIGNED TO SPOTLIGHT BOTH BRANDS’ BOLD TAKES ON MODERN GOLF. I LED THE COLLABORATION OUTREACH, DEVELOPED THE SOCIAL STRATEGY, AND DIRECTED A CUSTOM BRAND SHOOT FEATURING OUR OWN EMPLOYEES AND THEIR FAMILIES. THE CAMPAIGN LAUNCHED ACROSS BAD BIRDIE’S INSTAGRAM, COMPLETE WITH ORIGINAL GRAPHIC ASSETS AND A FULL GIVEAWAY ROLLOUT — DRIVING ENGAGEMENT, COMMUNITY CONNECTION, AND CROSS-BRAND AWARENESS JUST IN TIME FOR THE HOLIDAY.
Collaboration summary:
Content & results
NUMBER OF POSTS
IMPRESSIONS
10
99,389
52,312
2,234
ENGAGEMENTS
VIDEO VIEWS
AVG. ENGAGEMENT RATE
2.24%
