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Bad Birdie golf

Bad Birdie is redefining golf by bringing bold energy, style, and personality to a sport rooted in tradition. Since joining the team, I’ve helped evolve our brand presence across social by pushing creative boundaries, elevating storytelling, and building platform-native content strategies. I’ve led the development of high-impact campaigns that resonate with a new generation of golfers- blending production with strategy. Through collaborative workflows and editorial planning, I’ve streamlined in-house content creation, scaled performance, and turned our channels into touchpoints for the modern golfer.

stay bad.

Role:

LEAD SOCIAL MEDIA MANAGER

  • Cross-Platform Strategy & Campaign Development

  • Content Direction, Creation and Production

  • Community Management

  • SEO Optimization

  • Performance Tracking & Optimization

  • UGC & Influencer Outreach Strategy

Scope of work:

Growth Results :

  • +33,000 followers since Aug 2024 (+18.33%)

  • Average Organic Engagement Rate (followers) of 0.5% (+183.55% ) in H1 2025 vs. H2 2024

  • 2.76M Views (+184.35%) in H1 2025 vs. H2 2024

  • Reach insights

  • +1,721 followers (+1,948.81% ) in H1 2025 vs. H2 2024

  • Average Organic Engagement Rate (followers) of 4.63% in H1 2025

  • 396,703 Views (+308.42%) in H1 2025 vs. H2 2024

  • +75 subscribers (+650%) in H1 2025 vs. H2 2024

  • 1,998 total engagements (+879.41%) in H1 2025 vs. H2 2024

  • 111,383 organic views (+442.72%) in H1 2025 vs. H2 2024

  • 29d 11h total watch time (+531.55%) in H1 2025 vs. H2 2024

  • Average engagement rate of 2.92% (+27.32%) in H1 2025 vs. H2 2024

  • 80.43K Impressions (343.79%) in H1 2025 vs. H2 2024

X

  • +2,898 followers (+43.47%) in H1 2025 vs. H2 2024

  • Average engagement rate of 8.77% (+46.3%) in H1 2025 vs. H2 2024

  • 142,937 organic impressions (+177.36%) in H12025 vs. H2 2024

  • 1.18 M impressions (+283.05%) in H1 2025 vs. H2 2024

  • 6,740 saves (+299.05%) in H1 2025 vs. H2 2024

  • 2.94% engagement rate (+3.6%) in H1 2025 vs. H2 2024

key projects:

taco bell x bad birdie

bad birdie x the WM phoenix open

bad birdie x jain golf

bad birdie x Micah morris

Standout content:

Scope of work: Content Direction, Video Editing, Publishing

Views across platforms: 148,632

Avg. Engagement Rate: 6.41%

Scope of work: Content Direction, Videography, Video Editing, Publishing

Views across platforms: 120,157

Avg. Engagement Rate: 5.98%

Scope of work: Content Direction, Videography, Video Editing, Publishing

Views across platforms: 83,644

Avg. Engagement Rate: 4.46%

Views: 1.3 Million

Avg. Engagement Rate: 20.63%

Views across platforms: 266,500

Avg. Engagement Rate: 15.49%

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Taco Bell x Bad Birdie