As the Social Media Manager at Bad Birdie, I drive the creative content strategy behind the brand’s bold, culture-forward social presence- shaping how we show up across TikTok, Instagram, YouTube, X, Pinterest, and LinkedIn. From concept to execution, I manage the production of high-impact, platform-native content that challenges traditional golf marketing and speaks directly to a new generation of players. My role blends campaign development with hands-on content creation: I produce, film, and edit the majority of our organic content in-house, ensuring every piece reflects Bad Birdie’s identity while performing against platform trends and engagement goals. I also direct content shoots and guide both internal and external creative teams to maintain brand guidelines across every asset.

Beyond production, I lead our brand’s editorial calendar, aligning content with product drops, brand moments, and cultural trends. I optimize SEO across social platforms to increase discoverability and grow reach, while also building and maintaining relationships with relevant influencers and content creators to source both organic and paid UGC.

I shape the narrative and launch strategy behind every social campaign, using platform behavior, audience insights, and performance metrics to continuously optimize direction. I’m passionate about pushing creative boundaries through original content that builds trust, sparks conversation, and keeps golf fun.