
Bad Birdie golf
Bad Birdie is redefining golf by bringing bold energy, style, and personality to a sport rooted in tradition. Since joining the team, I’ve helped evolve our brand presence across social by pushing creative boundaries, elevating storytelling, and building platform-native content strategies. I’ve led the development of high-impact campaigns that resonate with a new generation of golfers- blending production with strategy. Through collaborative workflows and editorial planning, I’ve streamlined in-house content creation, scaled performance, and turned our channels into touchpoints for the modern golfer.
stay bad.
Role:
LEAD SOCIAL MEDIA MANAGER
Cross-Platform Strategy & Campaign Development
Content Direction, Creation and Production
Community Management
SEO Optimization
Performance Tracking & Optimization
UGC & Influencer Outreach Strategy
Scope of work:
Growth Results :
+33,000 followers since Aug 2024 (+18.33%)
Average Organic Engagement Rate (followers) of 0.5% (+183.55% ) in H1 2025 vs. H2 2024
2.76M Views (+184.35%) in H1 2025 vs. H2 2024
Reach insights
+1,721 followers (+1,948.81% ) in H1 2025 vs. H2 2024
Average Organic Engagement Rate (followers) of 4.63% in H1 2025
396,703 Views (+308.42%) in H1 2025 vs. H2 2024
+75 subscribers (+650%) in H1 2025 vs. H2 2024
1,998 total engagements (+879.41%) in H1 2025 vs. H2 2024
111,383 organic views (+442.72%) in H1 2025 vs. H2 2024
29d 11h total watch time (+531.55%) in H1 2025 vs. H2 2024
Average engagement rate of 2.92% (+27.32%) in H1 2025 vs. H2 2024
80.43K Impressions (343.79%) in H1 2025 vs. H2 2024
+2,898 followers (+43.47%) in H1 2025 vs. H2 2024
Average engagement rate of 8.77% (+46.3%) in H1 2025 vs. H2 2024
142,937 organic impressions (+177.36%) in H12025 vs. H2 2024
1.18 M impressions (+283.05%) in H1 2025 vs. H2 2024
6,740 saves (+299.05%) in H1 2025 vs. H2 2024
2.94% engagement rate (+3.6%) in H1 2025 vs. H2 2024
key projects:
taco bell x bad birdie
bad birdie x the WM phoenix open
bad birdie x jain golf
bad birdie x Micah morris
Standout content:
Scope of work: Content Direction, Video Editing, Publishing
Views across platforms: 148,632
Avg. Engagement Rate: 6.41%
Scope of work: Content Direction, Videography, Video Editing, Publishing
Views across platforms: 120,157
Avg. Engagement Rate: 5.98%
Scope of work: Content Direction, Videography, Video Editing, Publishing
Views across platforms: 83,644
Avg. Engagement Rate: 4.46%
Views: 1.3 Million
Avg. Engagement Rate: 20.63%
Views across platforms: 266,500
Avg. Engagement Rate: 15.49%