Bad birdie x the waste management phoenix open

PROJECT SUMMARY: BAD BIRDIE RETURNED TO THE WASTE MANAGEMENT PHOENIX OPEN FOR THE FOURTH YEAR IN A ROW WITH A CUSTOM MERCH CAPSULE, CREATED IN PARTNERSHIP WITH THE PGA TOUR.

I LED ALL ON-SITE CONTENT CREATION THROUGHOUT THE WEEK — PLANNING, DIRECTING, AND PRODUCING DAILY COVERAGE TO SPOTLIGHT THE NEW COLLECTION, OUR PRESENCE AT THE EVENT, AND THE ENERGY OF THE TOURNAMENT. THIS INCLUDED OUR POLO LOOKOUT SOCIAL MEDIA COMPETITION, A PLAYFUL “PROTEST” CALLING OUT THE PGA’S NO-SHORTS POLICY, AND REAL-TIME CONTENT OF OUR PIECES WORN BY FANS, CREATORS, AND COMMUNITY MEMBERS AT TPC SCOTTSDALE.

WE ALSO LAUNCHED THE BAD BIRDIE SALOON, AN ON-SITE RETAIL EXPERIENCE AND HANGOUT SPACE IN PARTNERSHIP WITH WHISTLE PIG WHISKEY. I OVERSAW CONTENT CAPTURE FOR THIS ACTIVATION AS WELL, CREATING ASSETS THAT BROUGHT THE EXPERIENCE TO LIFE ACROSS SOCIAL.

107

IMPRESSIONS

393,873

Role:

BAD BIRDIE SOCIAL LEAD

SCOPE OF WORK:

Built and led social strategy for merch drop and on-site brand activations
Directed on-site content production, resulting in 107 organic content pieces
Led on-site team for all content production
Led creative rollout for apparel launch tied to the event
Captured on-site interviews and community engagement content
Produced content highlighting brand-hosted events and presence at the WMPO

Content & results

During the event, I directed an onsite content creation team of myself, a social media assistant, and community lead.

I single-handedly managed all social media activity across all Bad Birdie social platforms before, during, and after the event to ensure full 360 coverage. The results of this content strategy on Bad Birdie’s Owned Media are below:

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