Taco bell x bad birdie
The Taco Bell x Bad Birdie
ROLE:
BAD BIRDIE SOCIAL LEAD & DIRECTOR OF EVENT CONTENT
Built and led 6-month social strategy supporting the partnership and event
Directed on-site content team, delivering 250+ real-time assets daily for Taco Bell & Bad Birdie PR outlets
Developed and executed apparel launch plan across social platforms
Collaborated cross-functionally with Bad Birdie and Taco Bell teams
Integrated creators, press, and product into a cohesive campaign
Drove storytelling that positioned golf as inclusive and bold for the next generation
SCOPE OF WORK:
PROJECT SUMMARY: TACO BELL AND BAD BIRDIE BROUGHT TOGETHER 16 OF THE NATION’S TOP JUNIOR GOLFERS TO BATTLE IT OUT FOR THE ULTIMATE PRIZE — A CHANCE TO PLAY ON THE PGA & LPGA TOURS.
THE INVITATIONAL KICKED OFF ON JULY 7TH WITH A TACO-FUELED FRIENDS & FAMILY PRO-AM, PAIRING JUNIOR ATHLETES WITH GOLF CREATORS, TACO BELL EXECS, AND NOTABLE NFL ATHLETES LIKE ALL-PRO WR DAVANTE ADAMS.
JUNIOR PLAYERS FACED OFF AGAINST EACH OTHER ON JULY 8TH - VEERING FOR THEIR CHANCE TO PLAY ALONGSIDE THIER IDOLS ON THE PGA & LPGA TOURS IN SPRING 2025.
THE WHOLE EVENT WAS A CELEBRATION OF INDIVIDUALITY & A WELCOME PARTY FOR THE NEXT GENERATION OF GOLF. THE TACO BELL X BAD BIRDIE MERCH CAPSULE DROPPED ALONGSIDE THE TOURNAMENT WAS OVER A YEAR IN THE MAKING, FUSING TACO BELL’S ICONIC BRANDING WITH BAD BIRDIE’S MODERN, PERFORMANCE-FOCUSED STYLE.
During the event, I directed an onsite content creation team of myself, a videographer, and photographer, to produce and deliver over 500 assets on a same-day or on-day turnaround timeline. These assets were passed off to Taco Bell’s PR agency to use in daily press releases and were used for social posts across Bad Birdie owned media channels.
I single-handedly managed all social media activity across all Bad Birdie social platforms before, during, and after the event to ensure full 360 coverage. The results of this content strategy on Bad Birdie’s Owned Media are below:
Content & results
NUMBER OF POSTS
IMPRESSIONS
VIDEO VIEWS
73,607
ENGAGEMENTS
37,073
1,006,661
130
2.73%
AVG. ENGAGEMENT RATE
