Can’t wait to sleep with you…
Nodpod is making quality sleep more accessible through innovative weighted sleep products designed to help people relax and rest better. As the brand’s first Social Media Manager, I helped shape its social presence through creative storytelling, thoughtful content strategies, and a stronger focus on community. From leading creative direction and content production to building social strategies around product launches and brand partnerships, my focus was on bringing Nodpod’s mission to life in ways that felt engaging, relatable, and true to the brand. I helped grow Nodpod’s reach, strengthen its identity, and build a more connected community across social by combining creativity with a performance-driven approach,
Social Media Manager
Sept 2025 - July 2026
Role:
Scope of Work & Responsibilities:
Cross-Platform Social Strategy Development
Creative Direction
Content Production
Go-to-Market Strategy & Campaign Development
Photoshoot Direction & Production
Community Management
Content Calendar & Editorial Planning
Performance Tracking & Optimization
Brand Partnerships & Social Activations
Impact
+126% Instagram organic views
+205% TikTok organic views
3.5% instagram engagement rate
4% tiktok engagement rate
126% Growth in Instagram Organic Views — Increased organic views from 1M to 2.26M in eight months.
205% Growth in TikTok Organic Views — Scaled organic views from 2.2M to 6.7M in eight months.
3.5% Instagram Engagement Rate — Sustained a 3.5% engagement rate per view while scaling organic reach.
4% TikTok Engagement Rate — Maintained a 4% engagement rate per view alongside significant audience growth.
6+ Social Platforms Managed — Built and executed organic social strategies across Instagram, TikTok, Pinterest, LinkedIn, Facebook, and emerging channels.